Eau de toilette gets dismissed in fragrance circles as the weaker option—the one you graduate from, the format for people who haven't discovered eau de parfum yet. That reputation ignores what most women actually want from a daily fragrance.

The women's eau de toilette category at Mengotti Couture lists 1,075 products from ... Read more »

Category: World Innovations | Views: 1 | Added by: neseem9 | Date: Today | Comments (0)

 

Niche perfume is the part of the market where houses are free to be strange. There's no marketing department insisting on a crowd-pleaser, no focus group testing whether the opening is likeable enough. What you get instead is a perfumer's particular vision—sometimes brilliant, sometimes baffling, and rarely boring.

The women's niche fragrances categ ... Read more »

Category: World Innovations | Views: 1 | Added by: neseem9 | Date: Today | Comments (0)